1. Prioritize Mobile-First Image Quality
With over 70% of e-commerce traffic coming from mobile devices in 2025, optimizing for mobile viewing is essential.
Key recommendations:
- Use high-resolution images that look sharp on retina displays but are compressed for fast loading
- Square aspect ratios (1:1) work best across platforms
- Ensure your product is clearly visible even on smaller screens
- Fill at least 80% of the frame with the product itself
2. Embrace AI-Generated Lifestyle Images
AI product photography has matured significantly. Leading brands now use AI tools to create diverse lifestyle images showing products in various contexts.
This approach allows for:
- Rapid A/B testing of different scenarios, models, and backgrounds
- Cost-effective content creation without expensive reshoots
- Dozens of variations from a single product photo
Picoko and similar tools enable businesses to dramatically expand creative possibilities while reducing costs.
3. Include Video and 360-Degree Views
Static images are no longer enough. Products with video content see up to 85% higher conversion rates.
Include:
- Short product demonstration videos
- 360-degree spin views
- Zoom functionality
These interactive elements reduce return rates by giving customers a complete understanding of the product before purchase.
4. Maintain Consistency Across Your Catalog
Brand consistency builds trust and professionalism:
- Use the same background across your entire product catalog
- Maintain consistent lighting style
- Keep image dimensions uniform
- Apply consistent styling whether shooting traditionally or using AI
This creates a cohesive shopping experience that makes browsing easier and more enjoyable.
5. Show Scale with Size References
Help customers understand product dimensions by:
- Including lifestyle shots showing products in use
- Adding size comparison images
- Using familiar objects as scale references
6. Optimize for SEO
Don't forget about image SEO:
- Use descriptive, keyword-rich file names
- Write detailed alt text
- Compress images for fast loading
- Create image sitemaps
7. Regularly Refresh Your Images
Keep your store looking current by:
- Updating seasonal imagery
- Refreshing hero product photos quarterly
- Testing new visual approaches
Conclusion
The e-commerce brands winning in 2025 are those that combine quality photography fundamentals with innovative AI tools to create compelling visual experiences at scale. Start implementing these best practices today to stay ahead of the competition.